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Advertising Policy

GX SA (Pty) Ltd · Version 1.1

Effective date: 29 July 2026

↓ Guidelines (Plain English)↓ Full Terms
The 30-Second Version

Advertising Guidelines

This is the plain-English summary of how advertising works on Gun X. The full legal detail lives in our Advertising Terms below — by booking an ad, you agree to both.

What We're About

Gun X serves the lawful, clean South African shooting community and dealer network. Advertisers from any industry are welcome — gun shops, optics and gear, ranges, security firms, power tools, insurance, whatever fits the audience. We just need every ad to stay on the right side of the line.

What Your Ad Can't Contain

  • ✕Illegal stuff — no black-market sales, unlicensed firearm transfers, or illegal conversion kits. Anything firearm-related moves through proper dealer / SAPS channels, full stop.
  • ✕Adult or exploitative material — no pornographic, explicit, or sexually suggestive creative.
  • ✕Hate or harm — no racist content, hate speech, or anything that incites or glorifies real-world violence.
  • ✕Scams or deception — no fake listings, financial scams, or seriously misleading claims.
  • ✕Direct competitors — no advertising for rival firearm classified platforms.

One Firearm Rule Worth Knowing

Your ad can promote your business and your products all day long. What it can't do is act as the checkout for a specific firearm or ammunition — "buy this rifle, click here." Those link through to your verified dealer listing instead, where the proper checks already happen. Brand and product advertising is wide open; only the direct point-of-sale for a regulated item is off-limits in a banner.

How Booking Works

  1. Submit. Upload your creative, pick your slot, page, and duration. It goes to our team for a quick review against the rules above. No payment is taken yet.
  2. Get cleared. If it's good, we issue an invoice.
  3. Pay within 24 hours to lock your slot. Miss the window and the spot simply goes back to the pool for someone else — no penalty, you just rebook when you're ready.
  4. Go live. Once we've got payment, your ad runs for the booked period.

Rejected? It costs you nothing. We don't take your money before approval, so if your creative doesn't fit, we tell you why, you fix it, and you try again. Zero charge.

The Basics on Responsibility

  • •By submitting an ad, you confirm you have the right to use the images and logos in it, and that what you're advertising is real and legal. Your ad is your responsibility, not ours.
  • •We can decline or remove any ad, at our discretion — including pulling something later if it turns out to break the rules.
  • •If we drop the ball — our server goes down, a technical fault on our end stops your paid ad running — we'll make it right with a replacement slot or a fair pro-rata refund, your choice.
The Binding Detail

Advertising Terms

Plain-language note: these Terms sit behind the Guidelines above. The Guidelines are the short version; these Terms are what you're legally bound to when you book an ad. We've kept them as lean as we sensibly can.

1.What These Cover

These Terms govern the submission, approval, payment, and display of advertisements ("Ads") on gunx.co.za and its subdomains (the "Platform"). They apply to anyone who submits an Ad ("you"). Where they conflict with our general Terms of Use on advertising specifically, these Terms win.

2.Who Can Advertise

You must hold a valid Gun X account, be at least 18 (or an authorised representative of a company), and have the authority and the rights to everything you upload. Advertisers from any lawful industry are welcome.

3.How the Agreement Forms

Submitting an Ad is an offer to advertise. We accept it by approving the Ad and issuing an invoice. A binding contract forms when we receive your payment. No payment is taken before approval, so a rejected Ad creates no charge and no contract.

4.Approval and Payment

  1. You submit your creative, slot, page, and duration. It enters review.
  2. If approved, we invoice you. Payment is due within 24 hours. A reminder is sent before the window closes.
  3. If payment isn't received in time, the slot is released back to the pool. There's no penalty — you simply rebook subject to availability. You agreed to this when you booked, so it isn't a surprise.
  4. Once paid, your Ad is scheduled and runs for the booked period.

5.Content Standards

Your Ad must comply with our Guidelines above and South African law. In short, it must not promote anything unlawful, adult / exploitative, hateful or violence-glorifying, scammy or seriously misleading, or a competing firearms platform.

Firearm-specific: an Ad may promote your business and products, but it may not act as the direct point-of-sale for a specific firearm or ammunition. Such offers must link to a verified dealer listing on the Platform, where the relevant Firearms Control Act and SAPS / dealer-transfer checks apply.

6.Your Warranties

By submitting an Ad you confirm that: you own or have permission for all creative content (images, logos, copy); what you advertise is real and may lawfully be supplied in South Africa; your claims are true and not misleading; and you have authority to agree to these Terms.

7.Your Responsibility (Indemnity)

Your Ad is your responsibility. You indemnify GX SA (Pty) Ltd, its directors, and staff against any claim, loss, or cost arising from your Ad — including breach of your warranties above, infringement of someone else's rights, or breach of law. This is drawn to your attention because it matters: by booking, you accept it.

8.Our Rights

We may decline or remove any Ad at our discretion, including pulling an Ad later if it turns out to break the rules or the law. We review Ads as a courtesy and a quality check; doing so doesn't make us the author of, or responsible for, advertiser content, and we don't undertake to monitor everything continuously. If you believe an Ad infringes your rights, tell us at support@gunx.co.za and we'll act on a valid notice.

9.If We're at Fault

If we fail to run a paid, approved, live Ad for a reason on our side (e.g. platform downtime or a server fault), you may choose either an equivalent replacement placement or a fair pro-rata refund of the unused portion. The choice is yours.

10.Liability

To the maximum extent the law allows, our total liability connected to any Ad is limited to the fee you paid for that Ad. Nothing in these Terms excludes liability that can't lawfully be excluded under South African law (including under the Consumer Protection Act where it applies to you).

11.Your Information (POPIA)

When you book, we process your name, contact details, company name, and submission contents to administer your booking, contact you, and meet our legal duties. We use trusted service providers (for hosting, email, and messaging), some of which may process data outside South Africa, under appropriate safeguards. We record your acceptance of these Terms (date, time, version) as proof of agreement. Our Information Officer is the company's head of operations, contactable at support@gunx.co.za. Full detail and your rights as a data subject are set out in our Privacy / POPIA Notice.

12.Changes

We may update these Terms. The version in force when you book governs that booking. Material changes get a new version number and effective date.

13.Governing Law and Disputes

These Terms are governed by South African law. Disputes are subject to the jurisdiction of the South African courts. The rest of these Terms stay in force even if one part is found unenforceable (severability). These Terms, the Guidelines, and the documents they reference are the whole agreement on advertising. You may not cede your rights under them without our consent.

14.Contact

GX SA (Pty) Ltd
Registration number: 2025/830094/07
Registered office: 11 Howe Street, Observatory, Western Cape, 7925
General & advertising enquiries: pewpew@gunx.co.za
Support & Information Officer: support@gunx.co.za

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